Case study · Season one
Perfectly Curious.
A New Zealand editorial series capturing the romance of movement, luxury cars, designer fashion, boutique stays and considered hospitality.
Brands inside the story, not around it.
Perfectly Curious was designed for social media, where audiences choose to watch because they care about the story rather than because they are being sold to.
Every location, experience, product and partner has a purpose. Season One brought premium brand partners together in a shared narrative.
Season one
The response.
165,536Video views
364,998Paid impressions
155,040People reached
13,000+Website visits
4.09%Click-through rate
Selected film
Arrival
Where every journey begins with a single step.
Partners
Lamborghini · NZ Festival · Taylor · Duffle & Co · Tory Ko · Hotel DeBrett · Ohtel · Hendrick’s Gin · Add + Vintage · Southern Cross · Loretta · Cupra · Sixt